Year: 2016
Nancy Behrman: Small, Local Business Stand to Benefit Most From SEO Updates
Posted on May 9, 2016 in SEO
Nancy Behrman SEO
The success Nancy Behrman has enjoyed throughout her remarkable career can be attributed in part to her unique ability to recognize emerging market trends so early that she is able to leverage those trends long before anyone else even begins to realize the potential impact of a particular trend. So when Behrman speaks out on a specific subject, it is always worth paying close attention.
In the SEO industry, frequent search engine algorithm updates require the constant adaptation of strategies to ensure the best result is consistently delivered. With the upcoming algorithm changes, it seems that small, local businesses stand to be the primary beneficiary, which means that small business owners have a unique opportunity available to them to take full advantage of these extraordinarily favorable circumstances.
The algorithm update’s focus on local search should be particularly beneficial to small, local businesses, but Behrman points out that a failure to properly leverage this opportunity will likely be one that many small business owners look back upon with tremendous regret. After all, those able to recognize an opportunity only succeed when they are also able to quickly seize upon that opportunity as well.
Economic Trends Guiding SEO Best Practices
Posted on March 16, 2016 in SEO
Anyone even remotely familiar with SEO best practices is well aware of the fact that those practices can change drastically in a very short period of time. It seems that each time an SEO professional is able to develop a comprehensive strategy to deliver the best possible results in terms of search engine optimization, the algorithm radically changes and SEO strategies must be updated all over again. As a result, as Andrew Charlton might point out, SEO strategies have to remain in a constant state of adaptation and should take into account economic and social trends in guiding the development of these strategies.
Of the most recent changes to the algorithm, the increased weight given to mobile optimization has become particularly important in ensuring the best possible SEO results. This change in weighting very much reflects an obvious social and economic trend that SEO professionals would have been easily able to recognize as long as they were committed to consistently observing these types of trends. Given the increasing levels of consumer activity through mobile devices as well as the consistently increasing usage of mobile social media platforms, search engines have subsequently granted greater weight to sites featuring clear optimization for mobile devices.
What’s more is the likelihood that Accelerated Mobile Pages (AMP) will play a greater role in SEO strategies going forward, further underscoring the importance of an increased focus on mobile optimization strategies. Without a dedicated approach guided by consistent adaptation, the results generated through SEO will likely be subjected to diminishing returns.